Burn Devil Burn
Role
Brand Designer
Client
Brand identity
Project type
Reckless heat
Project overview
Burn Baby Burn is a hot sauce brand for people who enjoy making questionable food choices and discovering exactly where their spice tolerance ends. Built around heat, regret, and visual chaos, the identity combines irregular typography, bold red packaging, dark tones, punchy copy, and a skeleton mascot with spicy main-character energy. The visual system leans into the drama of eating something you probably shouldn’t, turning the burn itself into the personality of the brand.
